THE TOP 5 MYTHS OF NEXT-GEN ENDPOINT PROTECTION

MYTH #1: NEXT-GEN ENDPOINT PROTECTION = MACHINE LEARNING
Machine learning is good at blocking threats hidden in executable files, but it struggles to detect threats hidden in non-executable files, such as
malicious scripts in PDFs or Word documents. There are many different threats out there – e.g., ransomware, browser exploits, and zero-day threats—
and you need many different protection techniques working together to deflect them. Other techniques that work in concert with machine learning,
like web reputation, behavioral analysis, sandboxing, application control, and vulnerability shielding, are critical to ensure you have the best protection
against the broadest range of threats.

MYTH #2: NEXT-GEN SOLUTIONS DELIVER ‘UNBELIEVABLE’ PROTECTION
Some new vendors are making bold claims for their products and present incredible results. Frankly, they are unbelievable. The results come from
tests where the vendors control all of the parameters, including threats tested, and the configuration of competitive products. When tested by
reputable, independent organizations like AV-Test, their results simply don’t make sense.

MYTH #3: ENDPOINT IS THE BEST PLACE TO STOP THREATS
Endpoint protection is key but many threats can be blocked at the web or email gateway before they ever make it to your endpoint. When this
happens, your endpoint security is left to focus on the most sophisticated threats. Your web and email security should work with your endpoint
protection to share threat intelligence, giving you a holistic view of what is happening across every threat vector.

MYTH #4: ALL YOU NEED TO DO IS PREVENT THREATS
The reality is, no vendor can provide 100% protection from all of the threats. That’s why you need tools to not only detect threats, but recover from
them as well. And you need security that can adapt so the next time you encounter those threats, they’ll be prevented. This can only be achieved if the
layers of your endpoint protection solution share intelligence, which is difficult to achieve when you’re using point products from multiple vendors.

MYTH #5: ONLY RISKY START-UPS PROVIDE NEXT-GEN PROTECTION
Many small start-ups make lots of market noise and claim that their technology is the silver bullet to solve all your endpoint security problems.
But protecting your organization is about more than one technology. Customers value a proven endpoint security partner that continually evolves
its endpoint protection solutions, like Trend Micro. Trend Micro XGen endpoint security provides new capabilities, like high-fidelity machine learning,
to protect against the changing threat landscape. That’s why our customers trust us to protect over 155 million endpoints worldwide, and why you
know we will be there tomorrow, when many of these start-ups will be a distant memory.

 

To learn more about the Trend Micro™ XGen™ endpoint security visit www.trendmicro.com/xgen

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